Google Says Writing SEO Case Studies Are Quite Challenging

Jan 12, 2023 - 7:51 am 3 by

Google Computer People

Google has this SEO case studies and success stories page since 2019, and they have updated it a few times, I believe. Recently, someone Mariachiara Marsella asked John Mueller if Google could add new case studies.

John Mueller responded on Mastodon, "I find it quite challenging for us to do these since search is so dynamic."

I assume John is saying that since Google Search changes so often, not just the core rankings but also the search features, producing these can often lead the results to be stale - quickly. So even by the time, Google gets proper approval to publish one of these case studies, the study's results may have flipped the other way due to a ranking change or, a feature being demoted, or maybe even sunset.

This then gets me to wonder, will Google drop these SEO case studies all together?

Here is a screenshot of the page as I see it today, just in case (click to enlarge):

click for full size

Forum discussion at Mastodon.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 7, 2025

Feb 7, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Volatility, Google Ads Quality Update, Google AI Overviews Updates & Other Search Engines

Feb 7, 2025 - 8:01 am
Google Search Engine Optimization

Google Says People Know When Author Bios Are For SEO Purposes

Feb 7, 2025 - 7:51 am
Google Ads

Google Ads Keyword Planner New Auto-Organize Keywords To Ad Groups

Feb 7, 2025 - 7:41 am
Google Maps

Google Business Profiles Reinstatements Now Include Case & 5 Upload Documents

Feb 7, 2025 - 7:31 am
Google Maps

Google Local Reviews Decreasing Over Past 24 Hours

Feb 7, 2025 - 7:25 am
Previous Story: Apple Business Connect: Manage Your Business On Apple Maps