Google Says Writing SEO Case Studies Are Quite Challenging

Jan 12, 2023 - 7:51 am 3 by

Google Computer People

Google has this SEO case studies and success stories page since 2019, and they have updated it a few times, I believe. Recently, someone Mariachiara Marsella asked John Mueller if Google could add new case studies.

John Mueller responded on Mastodon, "I find it quite challenging for us to do these since search is so dynamic."

I assume John is saying that since Google Search changes so often, not just the core rankings but also the search features, producing these can often lead the results to be stale - quickly. So even by the time, Google gets proper approval to publish one of these case studies, the study's results may have flipped the other way due to a ranking change or, a feature being demoted, or maybe even sunset.

This then gets me to wonder, will Google drop these SEO case studies all together?

Here is a screenshot of the page as I see it today, just in case (click to enlarge):

click for full size

Forum discussion at Mastodon.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: October 15, 2024

Oct 15, 2024 - 10:00 am
Google Ads

Google Ads Tests Expandable & Collapsible Carousel Ads & Refinements

Oct 15, 2024 - 7:51 am
Bing Search

Bing Search Recipes Cheat Publishers?

Oct 15, 2024 - 7:41 am
Google Ads

Google Ads To Remove Data Older Than 11 Years Ago

Oct 15, 2024 - 7:31 am
Google Ads

Google Ads To Release New Penalties For Agencies & Third Parties

Oct 15, 2024 - 7:21 am
Google

Google Search Tests Angled & Off-Centered Design Elements

Oct 15, 2024 - 7:11 am
Previous Story: Apple Business Connect: Manage Your Business On Apple Maps