Google Says Writing SEO Case Studies Are Quite Challenging

Jan 12, 2023 - 7:51 am 3 by

Google Computer People

Google has this SEO case studies and success stories page since 2019, and they have updated it a few times, I believe. Recently, someone Mariachiara Marsella asked John Mueller if Google could add new case studies.

John Mueller responded on Mastodon, "I find it quite challenging for us to do these since search is so dynamic."

I assume John is saying that since Google Search changes so often, not just the core rankings but also the search features, producing these can often lead the results to be stale - quickly. So even by the time, Google gets proper approval to publish one of these case studies, the study's results may have flipped the other way due to a ranking change or, a feature being demoted, or maybe even sunset.

This then gets me to wonder, will Google drop these SEO case studies all together?

Here is a screenshot of the page as I see it today, just in case (click to enlarge):

click for full size

Forum discussion at Mastodon.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: March 15, 2024

Mar 15, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More

Mar 15, 2024 - 8:01 am
Google Updates

Google March 2024 Core & Spam Update Movement Today

Mar 15, 2024 - 7:51 am
Google

Google Image Search Results Testing Like Button

Mar 15, 2024 - 7:41 am
Previous Story: Apple Business Connect: Manage Your Business On Apple Maps