Google: Keeping Your Mobile Site Not Mobile-Friendly Is A Bad Strategy

Apr 18, 2018 • 7:33 am | comments (10) by | Filed Under Google Search Engine Optimization

Broken Phone Google

I spotted a conversation on Twitter around how some webmasters and SEOs are so afraid of losing their rankings when being switched over to mobile-first indexing that they are intentionally making sure their web sites are not fully mobile-friendly. Their logic is, if they are not ready for mobile-first indexing, Google won't switch them to that process, and their rankings should not change.

John Mueller of Google responded to that theory on Twitter calling that a "bad strategy." He said you are going to sit around while your competitors make their sites better, intentionally making sure your site doesn't get any better? That doesn't sound like a good idea.

Here are those tweets:

It is sometimes funny to see how some people think about Google changes.

Forum discussion at Twitter.

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