I spotted a conversation on Twitter around how some webmasters and SEOs are so afraid of losing their rankings when being switched over to mobile-first indexing that they are intentionally making sure their web sites are not fully mobile-friendly. Their logic is, if they are not ready for mobile-first indexing, Google won't switch them to that process, and their rankings should not change.
John Mueller of Google responded to that theory on Twitter calling that a "bad strategy." He said you are going to sit around while your competitors make their sites better, intentionally making sure your site doesn't get any better? That doesn't sound like a good idea.
Here are those tweets:
Purposely keeping a bad mobile site sounds like a bad strategy to me. When others are making their sites better, not making changes doesn't keep your site competitive.
— John ☆.o(≧▽≦)o.☆ (@JohnMu) April 18, 2018
It is sometimes funny to see how some people think about Google changes.
Forum discussion at Twitter.
