Google: Nofollow Link Attribute Helps Publishers Focus On Content

Nov 14, 2018 - 8:26 am 9 by

Google Typing

Yesterday I posted that John Mueller of Google said to a publisher that they shouldn't worry about links and just link naturally. Then people started getting upset with Google about the nofollow link attribute and why Google has it at all. John Mueller responded that it helps some publishers simply focus on building out content, without having to worry about the other things.

Here is what John said:

John is basically saying this gives publishers more time to focus on writing content that is useful to their readers. I cannot tell you how much time I spend daily dealing with spam on this site. Yes, links in comments are nofollowed but still, I spend the time trying to make sure the comments here are clean and useful and fun. And that takes time away from my writing here and my other business and family obligations.

Spam is a time suck and it is part of doing business. But John is saying at least the nofollow attribute gives some publishers a bit of piece of mind that they do not have to spend an overwhelming amount of time worrying about spammy links on their site and instead they can write content.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: March 15, 2024

Mar 15, 2024 - 4:00 pm
Previous Story: See How Google Will Show Publishers URLs For AMP Results In Search