See How Google Will Show Publishers URLs For AMP Results In Search

Nov 14, 2018 - 8:07 am 1 by
Filed Under Google

Google Speed

As Google promised, they are working on a solution to show the publishers URL instead of the AMP cache URL in Google's search results after you click on an AMP page. Yesterday Google posted a demo of how it works and how you can try it yourself, as I also announced at Search Engine Land.

Anyway, the issue was/is that Google will link you to the google.com/amp URL instead of your publisher URL:

click for full size

Google has fixed this through some modern web solutions and modern browsers - it only works on Chrome version 71 or greater and yes, mobile only.

Here is how it looks:

Abe Demo

Here is how you can try it yourself:

  • Using a technology called Signed HTTP Exchanges cached AMP URLs are transformed to the publisher domain on any AMP Cache. It is currently only enabled in Chrome version 71 or greater. At the time of writing, this requires installing from the Chrome Beta channel but it will soon be released to all Chrome channels.
  • If you are not using a mobile device such as a smartphone or a tablet, enable mobile emulation on your desktop browser. AMP pages are only displayed to mobile devices. Next, visit https://g.co/webpackagedemo.
  • This will display a search box. From there, enter a query such as [learn amp by example] and click on “Learn AMP by Example” for the ampbyexample.com home page. There are only a small number of publishers that have implemented this feature so far, so you may want to try this specific query. If you’ve completed these steps correctly, you will see “https://ampbyexample.com” displayed in the browser’s URL bar.

Again, this only solves the problem on super modern browsers but hey, it is a step forward.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 27, 2024

May 27, 2024 - 10:00 am
Google

In Face Of AI Overview Backlash, Google Updates Docs With How To Show Web Only Results & How To Give Feedback

May 27, 2024 - 7:51 am
Google Search Engine Optimization

Google's John Mueller Blasts The Concept Of Toxic Links, Again

May 27, 2024 - 7:41 am
Google Search Engine Optimization

Some Reporting Fewer Links Reported In Google Search Console

May 27, 2024 - 7:31 am
Google

Google Images "See Exact Matches" Helps You Find Who Stole Your Images

May 27, 2024 - 7:21 am
Google

Google Mobile Tests Large Blue Visit Button On Search Results

May 27, 2024 - 7:11 am
Previous Story: Google: We Fixed Web Indexing Issues With Google News Publishers