Today on the Google home page in the United States on Google.com is a special Google logo, aka Doodle, for the start of the NFL season.
The logo is named by Google the "Google Gameday Doodle Kickoff" and it is an animated Doodle that 215 frames taking you through the kickoff.
Here is the animated version of the logo:
You can see a higher resolution version at the Google Doodles site.
Clicking on the logo takes you to a search result set for a query on [nfl scores] which brings up Google's live scores box:
Forum discussion at Google+.
