Have a Really Good Story? Make It Standout In Google News With New Tag

Sep 26, 2011 - 9:13 am 2 by

Google News StandoutGoogle News announced a new way for publishers to really make their news "standout" by using a new "standout" tag.

Using the new "standout" tag will give your article the ability to show up in Google news with the label "Featured" near the content. Google said, "If you put the tag in the HTML header of one of your articles, Google News may show the article with a ‘Featured’ label on the Google News homepage and News Search results."

Here is how the tag looks:

<link rel="standout" href="http://www.example.com/scoop_article_100.html"/>

Note, you would put this in the head element of the page source code.

But you cannot use it for every story, Google gives you up to seven times per week. Google added that if you do use it more, they may find the tags "are less recognized, or ignored altogether."

This tag is in addition to the trust me tag which was from earlier.

Harvey from Google News posted a thread at Google News Help saying:

As part of our ongoing effort to recognize the best news content on the web, we've developed a new HTML tags called 'standout' for you to apply to your site's best articles. This tag will help our system better identify the content on your site that you think should be featured most. You can also use this tag to recognize the best work of others. For more details on 'standout' content, please review the announcement in our blog and our Help Center article below:

Google News Blog: http://goo.gl/aqOFS Publisher meta tags: http://goo.gl/DY8CF

Thanks as always for your interest in Google News. Feel free to post your questions below, we'll try to answer your questions about this new tool as they come in.

Forum discussion at Google News Help.

Image from Jason Winter/Shutterstock.


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