Google Search Prefers To Neutralize The Effect Of Spam

Feb 10, 2021 - 7:31 am 2 by

Google Neutralize

Ever since Penguin 4.0, we know Google preferred to ignore bad links versus penalize those bad links. Well, that applies to other search spam as well. Google's John Mueller said the other day on Twitter that "if we can neutralize the effect of bad links, that's enough; there's no need to remove the site completely from search then."

He said "but there are many levels" of how Google can handle search spam. He said "most of the time, the algorithms take care of neutralizing the issue on their own." John has said this before, not with the word "neutralize" but basically saying Google has a two pronged approach to spam, ignore vs penalize.

And it seems Google prefers to just ignore, or neutralize the impact, of search spam versus penalize it.

Of course, the neutralization process might end up feeling like a penalty but it is not. Manual actions are penalties though but algorithms seem to prefer to neutralize the impact of spam versus penalize it.

Here are those tweets:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Video Recaps

Search News Buzz Video Recap: Google Helpful Content Recoveries With Core Update, AI Mode Expands, Hidden Ad Terms & Fewer Ad Clicks

Jul 11, 2025 - 8:01 am
Google Maps

Google Local & Business Profiles Drops June 25th - Reporting Glitch?

Jul 11, 2025 - 7:51 am
Google

Google Tests Zoom Effect In On Images Within Search Results

Jul 11, 2025 - 7:41 am
Bing Search

Bing Search Image Box Tests Explore Image & Visual Search Buttons

Jul 11, 2025 - 7:31 am
Bing Search

Microsoft Bing Tests Delivery Truck Icon In Search Ads

Jul 11, 2025 - 7:21 am
Bing Search

Bing Local Pack With See More Button At Top

Jul 11, 2025 - 7:11 am
Previous Story: Google Local Pack Labeling Coworking Office Spaces