Google My Business Insights Shows Branded Searches Now

Oct 19, 2018 - 7:21 am 1 by
Filed Under Google Maps

Google Messaging

As I covered yesterday at Search Engine Land, Google has added a new slice in the pie within the Google My Business Insights section to segment out branded searches from direct or discovery related searches. Here is a screen shot from my business in Google My Business showing the new yellow slice for branded searches.

click for full size

Here are the categories shown in this pie chart:

  • Direct (green) – Customers who find your listing searching for your business name or address
  • Discovery (blue) – Customers who find your listing searching for a category, product, or service
  • Branded (yellow) – Customers who find your listing searching for a brand related to your business

Google explains Branded searches: A customer searched for a brand related to your business (e.g. a customer looking for fast food searched for “McDonald's” and found your fast food restaurant listing). This category will only appear if your listing has appeared at least once for a branded search.

Forum discussion at Twitter.


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