Google My Business Insights Shows Branded Searches Now

Oct 19, 2018 - 7:21 am 1 by
Filed Under Google Maps

Google Messaging

As I covered yesterday at Search Engine Land, Google has added a new slice in the pie within the Google My Business Insights section to segment out branded searches from direct or discovery related searches. Here is a screen shot from my business in Google My Business showing the new yellow slice for branded searches.

click for full size

Here are the categories shown in this pie chart:

  • Direct (green) – Customers who find your listing searching for your business name or address
  • Discovery (blue) – Customers who find your listing searching for a category, product, or service
  • Branded (yellow) – Customers who find your listing searching for a brand related to your business

Google explains Branded searches: A customer searched for a brand related to your business (e.g. a customer looking for fast food searched for “McDonald's” and found your fast food restaurant listing). This category will only appear if your listing has appeared at least once for a branded search.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: March 15, 2024

Mar 15, 2024 - 4:00 pm
Previous Story: Google My Business Video Upload Not Working: Server Reject Error