Google: Try Not To Use Multiple Languages In Title Tags

Sep 25, 2018 - 7:45 am 3 by

Google Lego Map

Google's John Mueller answered a question on Reddit about a site using dual languages, multiple languages in a single title tag for a single page. John said it is preferable to use one language and be clear and consistent with that title tag for that single page.

But John didn't end there, he said in some languages and regions, like in India, it might make sense to mix the languages a bit. John wrote:

In most cases, I'd aim for a single, clear language per page (including the title) - people like to know ahead of time what they're getting into, and it makes ranking the page for relevant queries easier (for search engines). That said, I could imagine that in India, English might be adding more "flavor" than being seen as a translation of the content. I suspect you know India & your users better than I do though :). If you're unsure, see if you can do some A/B testing (which is hard with titles, since we don't always show exactly what you have in your HTML).

So try to stick with one language but think about the searcher, the end user and see what they like for that specific page.

Forum discussion at Reddit.

Note: This story was pre-written and scheduled to be posted now, I am currently offline for a holiday.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: December 8, 2025

Dec 8, 2025 - 10:00 am
Google Search Engine Optimization

Google Search Console Insights Adds Social Channels

Dec 8, 2025 - 8:26 am
Google

Google AI Mode Tests Search Live (Voice) With Citation Cards

Dec 8, 2025 - 7:51 am
Google Updates

Google Search Ranking Volatility Heated Over This Past Weekend

Dec 8, 2025 - 7:41 am
SEO Copywriting

Business Insider To Use AI To Publish Quick News Stories

Dec 8, 2025 - 7:31 am
Google Ads

Google Tests Image Animation For Search Ads

Dec 8, 2025 - 7:21 am
 
Previous Story: Seems Not Much Has Changes At Google's Internal Search Quality Meetings