New Google Multifaceted Featured Snippets Focuses On Multi-Intent Queries

Mar 1, 2018 • 8:46 am | comments (16) by | Filed Under Google Search Engine

Google Multifaceted Featured Snippets

Google has announced they are now rolling out a new form of featured snippets they are calling "multifaceted featured snippets." They are starting with showing multi-intent answers here, so they can show more than one featured snippet for "queries that have several potential intentions or purposes associated," Google said.

Here is an example:

Multifacetedfeaturedsnippet Google

This is how it looked beforehand:

Google Featured Snippet

Google explained in the example above with the query "garden needs full sun?" we're able to recognize that it could be interpreted as "what garden plants need full sun?" or "what counts as full sun?" and offer featured snippets for both.

Google said these "multifaceted featured snippets" are now focused on "multi-intent" queries, which are queries that have several potential intentions or purposes associated. Google said they plan on expanding them to guidance-seeking queries as well.

Google also tweeted about the rollout:

It will be interesting to see how Google expands these "multifaceted featured snippets" and let us know when you see interesting ones.

Forum discussion at Twitter.

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