Google Mocks SEO Experts Who Place Mass Content On Footer

Jul 31, 2017 - 7:57 am 48 by

Google Mocking Bird

Gary Illyes from Google responded to a tweet last week on Twitter mocking "SEO experts" who place massive amounts of text on their footer. He said those are the same SEO experts who complaint they were hit by some sort of update.

Here is Gary's Tweet:

The example given by Avinash Murthy was this screen shot:

click for full size

It doesn't look "massive" to me but it does seem unnecessary and that no one will really read it.

This lead to a longer rant by Gary Illyes but in short, he is saying this was done not for users but for search engines. Things like that don't work and aren't for the best of your web site. Here he gets into it more:

Why add content below your footer if no one will read it?

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 20, 2025

Jun 20, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Search Volatility, AI Mode in Search Console, Audio Overviews and ChatGPT Search Quality

Jun 20, 2025 - 8:01 am
Google Search Engine Optimization

Google: Larger & Longer Issues Can Take Longer To Reverse In Google Search

Jun 20, 2025 - 7:51 am
Google Search Engine Optimization

Google Troubleshooting On Blocking Content From AI Mode & AI Overviews

Jun 20, 2025 - 7:41 am
Google

Google Video Search Tests Speaker Icon With Language Label

Jun 20, 2025 - 7:31 am
Google

Google Investigating Search Clicks Leading To Translated Results

Jun 20, 2025 - 7:21 am
Previous Story: Google Treats Details HTML5 Tag As Toggleable Display:None