Google Mobile Search Redesign Live: Favicons & Ad Label Blending

May 23, 2019 - 7:23 am 8 by
Filed Under Google

click for full size

For years Google has been testing placing the URL at the top of the search result snippet. Google also has been testing favicons near the URL as well for years. Google has also been testing a black ad label. Now it is officially all live in the main mobile search results.

And guess what, many in the SEO community believe it was done to confuse the searcher into thinking the ads are organic results. And I am not sure I disagree - it does seem to do that. The truth is, many of these UI changes like this seem to all try to improve the CTR on search ads. But hey - Google is saying this is not to confuse but rather Google said "With this new design, a website’s branding can be front and center, helping you better understand where the information is coming from and what pages have what you’re looking for. "

Here is the comparison (click to enlarge):

click for full size

Here is what some are saying about how it blends with the ads:

What do you think?

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 11, 2025

Jul 11, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Helpful Content Recoveries With Core Update, AI Mode Expands, Hidden Ad Terms & Fewer Ad Clicks

Jul 11, 2025 - 8:01 am
Google Maps

Google Local & Business Profiles Drops June 25th - Reporting Glitch?

Jul 11, 2025 - 7:51 am
Google

Google Tests Zoom Effect In On Images Within Search Results

Jul 11, 2025 - 7:41 am
Bing Search

Bing Search Image Box Tests Explore Image & Visual Search Buttons

Jul 11, 2025 - 7:31 am
Bing Search

Microsoft Bing Tests Delivery Truck Icon In Search Ads

Jul 11, 2025 - 7:21 am
Previous Story: Google SEO Myth Busting Video On GoogleBot