Google Mobile First Index Will Launch When Results Are "Quality Neutral"

Mar 23, 2017 - 8:06 am 8 by

Mobile3 Google 1900px

Yesterday, at SMX West during the mobile-first index panel, I asked Gary Illyes of Google what is the hold back on launching the mobile-first index.

Gary Illyes responded that Google is looking to see a "quality neutral" launch. That means that when they flip the switch to be a mobile-first index, they don't want the search results to change much. They want the quality of the search results to pretty much be at the same level or a bit better. If they do not see a "quality neutral" data set, they will not launch.

Getting to "quality neutral" is not easy and it is tricky he said. They are looking at a whole new web, a mobile web, and it is a whole new index. So it is tricky.

Gary has said this before but always nice to hear him say it at a show.

Here are some tweets from the session on this point:

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Spam Update, Volatility & Indexing Bug, AI Overviews, Google Maps Exploit, Ads, Applebot - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 21, 2024

Jun 21, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Spam Update, Volatility & Indexing Bug, AI Overviews Tracking & FAQs, Google Maps Exploit, Google Ads, AppleBot & More

Jun 21, 2024 - 8:01 am
Google Updates

Google June 2024 Spam Update Takes Target

Jun 21, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Images Go Missing? Might Be A Quality Issue.

Jun 21, 2024 - 7:41 am

Google Posts Safe Search FAQs

Jun 21, 2024 - 7:31 am

Google Tests Floating Search Bar In Google Discover

Jun 21, 2024 - 7:21 am
Previous Story: Google Local Reviews With Guardian Top Ten Icon