Google: Merging Or Splitting Sites Is Like Creating A New Site

May 13, 2020 • 8:08 am | comments (12) by | Filed Under Google Search Engine Optimization

Google Split

Google's John Mueller said on Twitter that when you merge or split a site, it is "essentially creating a new site." So that might mean, that if it is a substantial enough site merge or split, that Google may decide to treat the site as a brand new one and maybe some of the legacy signals might not carry over?

Here is what John said:

The more you know.

Forum discussion at Twitter.

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