Google: Site Splits Or Merges Take Longer Than Site Moves

Jan 17, 2018 - 7:45 am 0 by

Google Split

Google's John Mueller said on Twitter that site splits or merges take longer that one-to-one site moves to adapt and transition in Google's index and ranking.

That means that if you move lets say from domainA.com to domainB.com or http to https and all the pages are redirected one to one with that move, generally, Google is much quicker at picking up those changes compared to other moves. If you move part of your site, change some URLs, move some of the site to another domain or merge some content together into a new or combined URL, those changes generally take Google longer to pick up on.

That means, site splits or merges can take Google a lot longer to index, pick up ranking signals and then rank based on all those new signals.

This is obvious to most experienced SEOs.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 25, 2024

Apr 25, 2024 - 4:00 pm
Google Updates

Google March Core Update Still Rolling Out & Heated SEO Chatter Continue

Apr 25, 2024 - 7:51 am
Google

Report: How Prabhakar Raghavan Killed Google Search

Apr 25, 2024 - 7:41 am
Google Search Engine Optimization

Google Favicon Documentation Adds Rel Attribute Value Definitions

Apr 25, 2024 - 7:31 am
Google Ads

Google Ads API Version 16.1 Now Available

Apr 25, 2024 - 7:21 am
Google Search Engine Optimization

Google: Splitting & Merging Sites Takes Longer Than Normal Site Migrations

Apr 25, 2024 - 7:11 am
Previous Story: Google Search Console Beta Sends Invites To More Webmasters & Adds Features