Google: Site Splits Or Merges Take Longer Than Site Moves

Jan 17, 2018 - 7:45 am 0 by

Google Split

Google's John Mueller said on Twitter that site splits or merges take longer that one-to-one site moves to adapt and transition in Google's index and ranking.

That means that if you move lets say from to or http to https and all the pages are redirected one to one with that move, generally, Google is much quicker at picking up those changes compared to other moves. If you move part of your site, change some URLs, move some of the site to another domain or merge some content together into a new or combined URL, those changes generally take Google longer to pick up on.

That means, site splits or merges can take Google a lot longer to index, pick up ranking signals and then rank based on all those new signals.

This is obvious to most experienced SEOs.

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 24, 2024

May 24, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, Ads In Google AI Overviews, Sundar Pichai Interview, Heartfelt Helpful Content & More Ad News

May 24, 2024 - 8:01 am
Google Search Engine Optimization

Google: The Site Reputation Abuse Policy Enforcement Not Yet Algorithmic

May 24, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Can Now Index Electronic Publication (EPUB)

May 24, 2024 - 7:41 am

Directory Of Embarrassing Google AI Overviews

May 24, 2024 - 7:31 am
Web Analytics

Google Analytics Real-Time Reports Adds Users In Last 5 Minutes

May 24, 2024 - 7:21 am
Previous Story: Google Search Console Beta Sends Invites To More Webmasters & Adds Features