Google Merchant Center Unique Product Identifier Limited Enforcement

Oct 28, 2021 - 7:21 am 0 by

Google Shopping

In September we said Google Merchant Center would enforce that all products would have unique product identifiers (UPI) within the product feed. If there was not UPI, Google would immediately disapproved and no longer showed in free listings. That is now changing to limited performance enforcements.

Google said the new limited performance enforcements will result in "products that are missing such attributes will remain eligible to serve but their performance may be limited."

As a reminder, unique product identifiers include identifiers such as GTIN [gtin], MPN [mpn], and brand [brand]. Now all products require a combination of unique product identifiers. If these required attributes (GTIN [gtin], MPN [mpn], and/or brand [brand]) are not provided, your products will remain eligible to serve but their performance may be limited.

These new limited performance enforcements go into effect in November 2021.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 12, 2025

May 12, 2025 - 10:00 am
Google

Google Tests AI Mode Button On Google Search Box

May 12, 2025 - 7:51 am
Google

Google Tests AI Overviews In Turkey, Sweden, Netherlands & More Prior To I/O

May 12, 2025 - 7:41 am
Google Ads

Rare Google Ads Reporting Bug Led To Over Reported Click-Through Rates

May 12, 2025 - 7:31 am
Google

Google Tests Recipes With Interactive AI Overviews

May 12, 2025 - 7:21 am
Google

Google Search Discussions Beta May One Day Replace Reddit Results

May 12, 2025 - 7:11 am
Previous Story: Google: We Don't Care About The Image For Web Search