Google Merchant Center Updates Estimated Delivery Times Calculation

Feb 20, 2024 - 7:41 am 0 by

Google Delivery Truck City

Google will change how it estimates its delivery times through Google Merchant Center. Starting on April 9, Google will look at minimum [min_handling_time]and maximum [max_handling_time] attributes for processing time in your product data for Shopping ads and free listings.

"This will allow you to provide more accurate estimated delivery times to customers on Google," Google wrote.

Google sent this email to merchants using Google Merchant Center and Thomas Eccel posted a screenshot of the email on X. The email says:

Starting April 9, 2024, we will use the minimum [min_handling_time] and maximum [max_handling_time] attributes for processing time in your product data for Shopping ads and free listings. This will allow you to provide more accurate estimated delivery times to customers on Google.

What you have to do: If you provide processing time information directly in your product data, review your shipping attributes to ensure they are accurate and update them by April 9, 2024. This will help show the correct estimated delivery times for your products.

Google has this "Review processing time" button to click on to see the change. Here is a screenshot of the email:

Google Merchant Center Delivery Times Email

Google added these estimates back in 2021 when Google began having Merchant Center calculate shipping speeds.

Also, Google clarified when to use FreeReturn versus ReturnShippingFees as value for returnFees for product returns in the product structured data documentation.

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 16, 2024

Apr 16, 2024 - 4:00 pm
Google Search Engine Optimization

Google Will Fight Site Reputation Abuse Spam Both With Manual Actions & Algorithms

Apr 16, 2024 - 7:51 am
Google

Google Search Tests Thumbs Up/Down Buttons In Product Grid Results

Apr 16, 2024 - 7:41 am
Google Ads

Google Ads "Similar Product" Carousel

Apr 16, 2024 - 7:31 am
Google Search Engine Optimization

Clarification: Google Search Supports Images Referenced From src Attribute

Apr 16, 2024 - 7:21 am
Google AdSense

Google AdSense New Ad Intents Formats - Links & Anchors In Content

Apr 16, 2024 - 7:11 am
Previous Story: Google Merchant Center Requires Meta Labels On AI Generated Images