Google LocalBusiness Schema Now Requires Image & priceRange Fields

Nov 22, 2016 - 8:31 am 16 by

Notes1 Google 1900px

Google is tweaking the structured data stuff like mad, just see how many articles I've written about it in the past week or so. The next thing they changes was to require the Image and priceRange data fields in the LocalBusiness schema requirements.

If you run the Google structured data testing tool against LocalBusiness schema, you will see they throw an error if the Image and priceRange data fields are missing or invalid.

Here is a screen shot of it from @elzramos:

Google Local Business Schema

Lenny Pham wrote on Google+ that he noticed this on Friday morning.

Lots of changes happening with structured data and rich cards - so get that markup going.

Forum discussion at Twitter and Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: January 26, 2026

Jan 26, 2026 - 10:00 am
Google Ads

Google Ads New Billing Report

Jan 26, 2026 - 7:51 am
Google Ads

Google Ads Gambling & Games Certification Eligibility: Good Health

Jan 26, 2026 - 7:41 am
Google

Google AI Mode Tests Product Images With Price Labels

Jan 26, 2026 - 7:31 am
Google Ads

Google Ads Campaign Mix Experiments In Beta

Jan 26, 2026 - 7:21 am
Google Ads

Google Ads Product Campaign View Report Is Useful

Jan 26, 2026 - 7:11 am
 
Previous Story: Google Rich Cards For Local Restaurants & Online Courses