Google Local Service Ads Add New Impression Metrics For Advertisers

Nov 30, 2023 - 7:41 am 0 by
Filed Under Google Ads

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Google has added a few new impression metrics for advertisers using the Google Local Service Ads platform. This was spotted by Ben Turner who wrote on X that he is "seeing impression share metrics in selected Google LSA accounts."

He shared this screenshot that shows these three metrics:

  • Ad impressions: The number of times your ad appeared in search results during the selected date range.
  • Top impression rate on Search: During the selected date range, the percentage of your impressions that are shown anywhere above results that aren't paid for.
  • Absolute top impression rate on Search: During the selected date range, the percentage of your impressions that are shown as the very first ad in search results.

Here is that screenshot:

Google Local Service Ads Impression Metrics

Ben Turner said these metrics "could be useful." He said, "metrics seem wildly different to an LSA ranking tool I briefly used," adding, "one of them must be off."

Google has confirmed this now:

Forum discussion at X.

 

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