Google has added a few new impression metrics for advertisers using the Google Local Service Ads platform. This was spotted by Ben Turner who wrote on X that he is "seeing impression share metrics in selected Google LSA accounts."
He shared this screenshot that shows these three metrics:
- Ad impressions: The number of times your ad appeared in search results during the selected date range.
- Top impression rate on Search: During the selected date range, the percentage of your impressions that are shown anywhere above results that aren't paid for.
- Absolute top impression rate on Search: During the selected date range, the percentage of your impressions that are shown as the very first ad in search results.
Here is that screenshot:
Ben Turner said these metrics "could be useful." He said, "metrics seem wildly different to an LSA ranking tool I briefly used," adding, "one of them must be off."
I'm not so sure about the "Top impression rate".. I can only get it to show 0% or 100%.
— Len (@lenraleigh) November 29, 2023
Top impression rate explained https://t.co/dDbBDeGAUe
Google has confirmed this now:
Hi all, Confirming that impression share data for Local Services Ads is available from November onward.
— AdsLiaison (@adsliaison) December 4, 2023
Forum discussion at X.
