10 Reviews Gives You A Ranking Boost In The Google Local Results, Study Says

Nov 7, 2022 - 7:41 am 0 by
Filed Under Google Maps

Google Reviews

Joy Hawkins and her team published another local ranking study, this one says that hitting ten reviews on your local listing will result in a ranking boost in the Google local results. But getting more than ten reviews does not help you rank better in Google Maps or the Google local pack.

Last week's study said that keywords in reviews don't matter for rankings, although the study size was pretty small. It seems the sample size with this new study is the same, so please review those details.

They tested it on a client that had only 3 reviews and that listing went from 3 reviews to 16 reviews, and then from 16 to 31 and the results are shown below in this chart:

click for full size

Joy said "There does appear to be a ranking boost once a listing has ten reviews. So, it is important for a listing to get a minimum of ten reviews. However, continuing to get more and more reviews does not seem to yield the same ranking boost." But reviews are still important she said, they do build trust and help with conversions, Joy explained.

I will say, there being a specific number or any kind, such as 10, is very un-Google-like.

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview & Apple Intelligence - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Father's Day Weekend Search Ranking Volatility

Jun 16, 2024 - 8:32 am
Search Forum Recap

Daily Search Forum Recap: June 14, 2024

Jun 14, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview, Apple Intelligence & More

Jun 14, 2024 - 8:01 am

Google Tests Multiple Featured Snippets Under From Sources Across The Web

Jun 14, 2024 - 7:51 am
Google Search Engine Optimization

Google: Sometimes Search Experiments Conflict Causing Issues

Jun 14, 2024 - 7:41 am
Google Maps

Google Business Profiles Websites No Longer Load - 404

Jun 14, 2024 - 7:31 am
Previous Story: Google Local Reviews Shows Number Of Reviews In City