Google is testing removing some of the action buttons on local panels, Google Business Profiles, including call and share, and replacing it with a numbered show more button. Clicking on that button opens up those additional action options.
This test was spotted by Syed M. Amir Hassan who wrote on X, "Noticed a small update in the GBP Knowledge Panel. Now shows a limited set of primary action buttons upfront (like Website, Directions, Save), while the rest are tucked under a “+” expandable option—rather than displaying everything at once."
Here is his screenshot:
Colan Nielsen added, "Another case of Google, removing the call button on an organic result to push people towards big beautiful call buttons on the ads?"
Clearly, this is not a great thing for small businesses...
Forum discussion at X.
