Google Local Pack Shows Query From Website Content Of Local Listing

Aug 31, 2017 - 8:22 am 2 by
Filed Under Google Maps

Maps Chalkboard Map 640

Last night, I was tipped off by Matt Schexnayder of Sparefoot of a new local pack test where Google is showing when the query matches content on the local businesses website. It is called "website mentions" and just like Google will highlight the content in the snippets that match the query in the organic results, Google is doing something similar in the local pack now. Or at least testing it.

Here is a screen shot from Matt, you can click on it to enlarge it:

click for full size

Of course, this is not just an interesting user interface test but it also shows me that Google Local, which is separate from the organic ranking algorithms, does understand the content on the webpages of the local business. I always thought the content on the website of the local business was not a factor for local rankings. But here, Google is showing content on the local business website that matches the query searched for.

So if Google knows the content on the local business listing's website and can use it to make the local results more relevant, why wouldn't they? Here is what Google published on how they rank local results in Google Maps and local packs. It has no mention of site content.

I did email Google for more details about this but have not yet heard back.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 22, 2024

Jul 22, 2024 - 10:00 am
Google

Google Tests Link Icon Citations For AI Overviews

Jul 22, 2024 - 7:51 am
Google

Google Testing Save Button For AI Overviews

Jul 22, 2024 - 7:41 am
Bing Ads

New Microsoft Advertising Brand Lists For Performance Max Campaigns

Jul 22, 2024 - 7:31 am
Google

Google Knowledge Panels Using AI-Generated Images

Jul 22, 2024 - 7:21 am
Bing Search

Bing Tests Related Searches At Top - Below Search Bar

Jul 22, 2024 - 7:11 am
Previous Story: Google: We've Changed The Way We Think About The Panda Algorithm