Google Testing New Local Business Profile Designs With Icons

Jan 25, 2024 - 7:31 am 1 by
Filed Under Google Maps

Woman Business Owner On Phone

It looks like Google is testing an update to the Google Business Profile design where Google shows new icons and a slightly updated layout from the old version. The new layout also seems to make the information a bit easier to see and click on from while on your mobile phone.

Khushal Bherwani spotted this change and posted this screenshot on X:

New Google Local Profile Icons

Compare it to what I see for my business listing in Google:

Old Google Local Profile Icons

Which one do you like better?

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: December 5, 2025

Dec 5, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Search Volatility, AI Mode Taking Over Search, Search Console AI Configurator & 22 Year Anniversary

Dec 5, 2025 - 8:01 am
Google Maps

Google API Doc Hints Service Areas Not A Local Ranking Factor

Dec 5, 2025 - 7:51 am
Google Search Engine Optimization

Google Search Console Performance Report Tests AI Powered Configurator

Dec 5, 2025 - 7:41 am
Google Search Engine Optimization

Google Search Console Average Impression Increased For Many

Dec 5, 2025 - 7:31 am
Google Search Engine Optimization

Google Merchant Center New Regional Member Pricing (Beta)

Dec 5, 2025 - 7:21 am
 
Previous Story: Google May Penalize Recipe Collection Pages Using Recipe Structured Data