Google's John Mueller: Learning About Information Retrieval Will Be Useful

May 6, 2019 • 7:55 am | comments (8) by | Filed Under Google Search Engine Optimization

Google Information Retrieval

Google's John Mueller said on Twitter that "learning how information retrieval algorithms work will be useful, even if it's not used 1:1 in the same way." This comes after he said that focusing on tf-idf algorithms and the metrics there may be short-sighted and not a good use of your time.

As referenced by DeepCrawl, John Mueller said that John Mueller's recommendation is not to focus on these (tf-idf) artificial metrics because you can’t reproduce the metric because it is based on the overall index and it is an old metric and things evolve. Focusing on one metric like this is short sighted thinking.

He was specifically talking about SEOs using this to add or remove more words on a page, as a specific factor.

But in general, John said in a tweet that learning how search engines crawl and find content can be useful to SEOs.

So go ahead and study up!

Forum discussion at Twitter.

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