Google With Mixed Language Snippets

Jul 1, 2014 - 8:20 am 0 by

google multilingualWhen it comes to multilingual sites, I am not that knowledgable but it is important as more and more companies and web sites need to go multilingual.

A Google Webmaster Help thread has an SEO claiming there is a bug in Google but the reality, Google is confused by how the content is written and the URLs are designed.

The specific example is this URL, which has the eng in the URL path:

http://www.coastalsir.com/eng/sales/detail/321-l-716-52ecnb/12345-banyan-road-seminole-landing-north-palm-beach-fl-33408

Now, the snippet in Google shows mixed content, both French and English.

Google Mixed Language Snippets

John Mueller explained the issue is related to having primary content untranslated in many cases, making Google think they should not necessarily trust the href lang implementation. John wrote:

One of the main issues we noticed here was that the primary content is often untranslated. Taking a random URL of a property, and swapping out the language code, results in a translated template, with some of the attributes translated, but the main description remains in English. This results in us assuming that these URLs are to some extent equivalent. Having the full content translated would be the optimal solution, since it would allow us to really treat these pages separately. If that's not possible, and if the choice of canonical that our algorithms pick isn't your preference, using the rel=canonical (in addition to the hreflang) would help push for your preferred canonical version. The hreflang in this case would still show the best-fitting URL to the users, but the snippet would at least be in your preferred language. Personally, that feels a bit suboptimal to me, so if at all possible, I'd recommend working to make sure that the main description is also translated.

Forum discussion at Google Webmaster Help.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 25, 2024

Apr 25, 2024 - 4:00 pm
Google Updates

Google March Core Update Still Rolling Out & Heated SEO Chatter Continue

Apr 25, 2024 - 7:51 am
Google

Report: How Prabhakar Raghavan Killed Google Search

Apr 25, 2024 - 7:41 am
Google Search Engine Optimization

Google Favicon Documentation Adds Rel Attribute Value Definitions

Apr 25, 2024 - 7:31 am
Google Ads

Google Ads API Version 16.1 Now Available

Apr 25, 2024 - 7:21 am
Google Search Engine Optimization

Google: Splitting & Merging Sites Takes Longer Than Normal Site Migrations

Apr 25, 2024 - 7:11 am
Previous Story: Google Closing Orkut, Their First Social Network