Google: Keywords In URLs A Very Small Ranking Factor

Feb 3, 2016 - 8:18 am 22 by

Chalkboard8 Google 1900px

In the Google hangout from last week on Google+ at the 17:50 minute mark John Mueller of Google said that keywords in the URL is a "very small ranking factor."

The question: "Keyword in the URL, is that a ranking factor?"

The answer:

I believe that is a very small ranking factor. So it is not something I'd really try to force. And it is not something I’d say it is even worth your effort to restructure your site just so you can get keywords in your URL.

Here is the video embed:

Note, this is nothing new, we covered it back in 2006, and we ran a poll in 2009. Google has said it is not worth changing your URLs to get keywords in them.

So if you build a new page or site, then go with keywords but don't spam it out.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 11, 2025

Jul 11, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Helpful Content Recoveries With Core Update, AI Mode Expands, Hidden Ad Terms & Fewer Ad Clicks

Jul 11, 2025 - 8:01 am
Google Maps

Google Local & Business Profiles Drops June 25th - Reporting Glitch?

Jul 11, 2025 - 7:51 am
Google

Google Tests Zoom Effect In On Images Within Search Results

Jul 11, 2025 - 7:41 am
Bing Search

Bing Search Image Box Tests Explore Image & Visual Search Buttons

Jul 11, 2025 - 7:31 am
Bing Search

Microsoft Bing Tests Delivery Truck Icon In Search Ads

Jul 11, 2025 - 7:21 am
Previous Story: Google Adds Letter Pointers To Local Pack Results