Keywords in File Names & URLs Do Help

Sep 1, 2006 - 7:21 am 2 by

We have confirmation over the long debated topic on if the keywords in the URL or file names help with rankings. Some SEOs say it does not help, some SEOs say it may hurt (still true - be smart), some said it helps but a little and some say it helps a lot. Well, at least with Google, we now know, that it does help, at least a little. Like I covered yesterday at the SEW blog, Matt Cutts of Google posted and I quote;

Most bloggy sites tend to have words from the title of a post in the url; having keywords from the post title in the url also can help search engines judge the quality of a page.

He then clarified afterwards in the comments area;

including the keyword in the url just gives another chance for that keyword to match the user’s query in some way. That’s the way I’d put it.

Important enough to mention in that post. So now, we speculate.

Forum discussion at Search Engine Watch Forums.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 21, 2024

May 21, 2024 - 10:00 am
Google Search Engine Optimization

PSA: Site Reputation Abuse Policy Also Applies To Google Discover

May 21, 2024 - 7:51 am
Google

Google's Sundar Pichai On AI Overviews Killing Web, Smaller Publishers & Search Console Data

May 21, 2024 - 7:41 am
Google

Google Adds Visuals To About Source Knowledge Panels

May 21, 2024 - 7:31 am
Google

Google AI Overviews Colors Do Not Indicate Confidence Of Response

May 21, 2024 - 7:21 am
Google

Google Rolling Out More Graphical & Richer Search Results

May 21, 2024 - 7:11 am
Previous Story: The Search Pulse Live, Sept. 5th at 5PM EST