Keywords in File Names & URLs Do Help

Sep 1, 2006 • 7:21 am | comments (2) by | Filed Under Google Search Engine Optimization

We have confirmation over the long debated topic on if the keywords in the URL or file names help with rankings. Some SEOs say it does not help, some SEOs say it may hurt (still true - be smart), some said it helps but a little and some say it helps a lot. Well, at least with Google, we now know, that it does help, at least a little. Like I covered yesterday at the SEW blog, Matt Cutts of Google posted and I quote;

Most bloggy sites tend to have words from the title of a post in the url; having keywords from the post title in the url also can help search engines judge the quality of a page.

He then clarified afterwards in the comments area;

including the keyword in the url just gives another chance for that keyword to match the user’s query in some way. That’s the way I’d put it.

Important enough to mention in that post. So now, we speculate.

Forum discussion at Search Engine Watch Forums.

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