Google: Invalid Schema Markup Doesn't Hurt You

May 12, 2023 - 7:41 am 0 by

Google Data Flow

Gary Illyes from Google said that having invalid schema markup does not hurt your rankings or your site. He said the worse case, if Google cannot parse the markup, it won't use it.

Gary said this at the 10:56 mark into the SEO office hours video.

Gary was asked, "Can it hurt to have schema markup on a page that is invalid? (e.g. product markup without offer / review / aggregateRating)"

Gary responded, "Short answer is no. The long answer is also no, because if we can't parse it, we just won't use it. That might mean that you'll miss out on some search features like rich attributes under your snippets though."

So your click-through rate might suffer by not having those eye-catching rich results in the search results. But otherwise, rankings and other placements should not be impacted by having invalid schema markup.

Here is the video embed so you can watch it yourself:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview & Apple Intelligence - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 14, 2024

Jun 14, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview, Apple Intelligence & More

Jun 14, 2024 - 8:01 am
Google

Google Tests Multiple Featured Snippets Under From Sources Across The Web

Jun 14, 2024 - 7:51 am
Google Search Engine Optimization

Google: Sometimes Search Experiments Conflict Causing Issues

Jun 14, 2024 - 7:41 am
Google Maps

Google Business Profiles Websites No Longer Load - 404

Jun 14, 2024 - 7:31 am
Google Ads

Google Tests New Call & Location Extension Ad Format

Jun 14, 2024 - 7:21 am
Previous Story: Google Bard Drops Waitlist & Gains Search, Maps, Lens & More Features