Google: Invalid Schema Markup Doesn't Hurt You

May 12, 2023 - 7:41 am 0 by

Google Data Flow

Gary Illyes from Google said that having invalid schema markup does not hurt your rankings or your site. He said the worse case, if Google cannot parse the markup, it won't use it.

Gary said this at the 10:56 mark into the SEO office hours video.

Gary was asked, "Can it hurt to have schema markup on a page that is invalid? (e.g. product markup without offer / review / aggregateRating)"

Gary responded, "Short answer is no. The long answer is also no, because if we can't parse it, we just won't use it. That might mean that you'll miss out on some search features like rich attributes under your snippets though."

So your click-through rate might suffer by not having those eye-catching rich results in the search results. But otherwise, rankings and other placements should not be impacted by having invalid schema markup.

Here is the video embed so you can watch it yourself:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Google Ads API Outages and Slowness; Microsoft Ads Warns About Google Imports

Jun 29, 2025 - 8:12 am
Google Updates

Heated Google Search Ranking Volatility On Saturday June 28th

Jun 29, 2025 - 7:59 am
Search Forum Recap

Daily Search Forum Recap: June 27, 2025

Jun 27, 2025 - 10:00 am
Google

Google AI Overviews Tests Showing Site Names

Jun 27, 2025 - 8:10 am
Search Video Recaps

Search News Buzz Video Recap: Where The Google Core Updates, Web Is Thriving & AI Index Freshness

Jun 27, 2025 - 8:01 am
Google

Head Of Google Search, Liz Reid, On Ads & SEO With AI Search

Jun 27, 2025 - 7:51 am
Previous Story: Google Bard Drops Waitlist & Gains Search, Maps, Lens & More Features