Google Intrusive Interstitials Mobile Penalty Only Looks At Search Click Through The Page

Oct 19, 2016 - 7:56 am 5 by

Penaltycards Chalkboard5 640

At the 12:10 mark in the Google hangout from yesterday, John Mueller said he met with the team yesterday about the Intrusive Interstitials Mobile Penalty that is coming in a few months and he said that right now, the penalty only applies to what happens "the interaction between the search click and going through the page and seeing the content."

So what happens after that, such as an on-exit interstitial or several clicks later an intrusive interstitial comes up, John said that is between you and your user - not Google.

Here is the video embed at the start time:

Here is the transcript:

Webmaster: So are you familiar with the webmasters Google blog posting that mobile interstitials are going to be penalized from Google search?

John Mueller: Yes

Webmaster: We have we have this ad that spawns sort of a full-page interstitial on exit intent. I can provide a link so you can see what it looks like. I’m basically try to close it will , you've seen those? Those are common. The question is are those, do those fall into the full page or interstitial ah definition?

John Mueller: We just talked about that with the team last couple of days.

So at the moment those wouldn't count. What we're looking for is really interstitials that show up on the interaction between the search click and going through the page and seeing the content. So that's kind of the the place we're looking for those interstitials. What you do afterwards like if someone clicks on stuff within your website or closes the tab or something like that then that's kind of between you and the user.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: March 15, 2024

Mar 15, 2024 - 4:00 pm
Previous Story: Quiet Please - Googlers At Work - Android Sign