Google: Internal PageRank Sculpting Is A Waste Of Time

Oct 29, 2019 - 8:01 am 22 by

Google Wasting Time

Google's John Mueller said on Twitter that he believes using the nofollow link attribute for internal PageRank sculpting is a waste of time. He said "I think it's a waste of time to do that" when asked about it.

Here are those tweets:

I suspect many SEOs disagree with John on this but what else is new.

PageRank sculpting predates the nofollow attribute, I believe Bruce Clay use to call it siloing. In any event, Google has never been a fan of SEOs or webmasters putting time and effort into that.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Video Recaps

Search News Buzz Video Recap: Google Volatility Heated All Week, Google Reviews Vanishing, AI Overview & AI Mode Links Updated, Google Ads News and more

Feb 20, 2026 - 8:01 am
Google Search Engine Optimization

Google Discourages Force Indexing Pages To Search

Feb 20, 2026 - 7:51 am
Google Maps

Google Updated The Business Profile Review Policies

Feb 20, 2026 - 7:41 am
Google Ads

Google Ads Updates Budget Pacing For Ad Scheduling

Feb 20, 2026 - 7:31 am
Other Search Engines

ChatGPT Ads From Expedia Spotted In The Wild

Feb 20, 2026 - 7:21 am
Google Ads

Google Sponsored Places Search Ad Unit

Feb 20, 2026 - 7:11 am
 
Previous Story: Google: Links With Diminishing Traffic Are Not Any Less Valuable