Google: Internal PageRank Sculpting Is A Waste Of Time

Oct 29, 2019 - 8:01 am 22 by

Google Wasting Time

Google's John Mueller said on Twitter that he believes using the nofollow link attribute for internal PageRank sculpting is a waste of time. He said "I think it's a waste of time to do that" when asked about it.

Here are those tweets:

I suspect many SEOs disagree with John on this but what else is new.

PageRank sculpting predates the nofollow attribute, I believe Bruce Clay use to call it siloing. In any event, Google has never been a fan of SEOs or webmasters putting time and effort into that.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search News

The Industry Mourns The Loss Of Bruce Clay: The Father Of SEO

Jun 26, 2026 - 2:28 pm
Google Updates

Google June 2026 Spam Update Has Finished Rolling Out

Jun 26, 2026 - 2:10 pm
Search Forum Recap

Daily Search Forum Recap: June 26, 2026

Jun 26, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June 2026 Spam Update Hits Hard, Google Ads Strength Match Labels, AI Reporting Access & More

Jun 26, 2026 - 8:01 am
Google Ads

New: Google Ads Maximize Conversion Value Bidding For Standard Shopping

Jun 26, 2026 - 7:51 am
Google Ads

Google Merchant Center For Agencies New Security Controls

Jun 26, 2026 - 7:41 am
 
Previous Story: Google: Links With Diminishing Traffic Are Not Any Less Valuable