Google: Internal PageRank Sculpting Is A Waste Of Time

Oct 29, 2019 • 8:01 am | comments (22) by | Filed Under Google Search Engine Optimization

Google Wasting Time

Google's John Mueller said on Twitter that he believes using the nofollow link attribute for internal PageRank sculpting is a waste of time. He said "I think it's a waste of time to do that" when asked about it.

Here are those tweets:

I suspect many SEOs disagree with John on this but what else is new.

PageRank sculpting predates the nofollow attribute, I believe Bruce Clay use to call it siloing. In any event, Google has never been a fan of SEOs or webmasters putting time and effort into that.

Forum discussion at Twitter.

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