Google Instant Apps In Mobile Search Results

Sep 12, 2018 - 7:20 am 3 by
Filed Under Google

Google Mobile Phone

Sometimes, espesially on Android devices, when you search Google, you may see a link for "instant apps." This actually dates back to 2015 when Google let you try apps without installing them, they called it app "streaming." But I guess now they call them "instant apps."

Typically you would see these links in the Google Play store to try out the app before you install it on your device. But sometimes they also show in Google mobile search on Android devices.

Franco Valentino posted an example on Twitter:

Google Search Instant App

When clicked on, it loads the app without officially installing it on your device.

Google said "Google Play Instant Apps are Play Store apps you can open before requiring installation. If you like the app you can download and purchase it if necessary from the Play Store."

Do you see these often in mobile search in Google?

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google Will Fight Site Reputation Abuse Spam Both With Manual Actions & Algorithms

Apr 16, 2024 - 7:51 am
Google

Google Search Tests Thumbs Up/Down Buttons In Product Grid Results

Apr 16, 2024 - 7:41 am
Google Ads

Google Ads "Similar Product" Carousel

Apr 16, 2024 - 7:31 am
Google Search Engine Optimization

Clarification: Google Search Supports Images Referenced From src Attribute

Apr 16, 2024 - 7:21 am
Google AdSense

Google AdSense New Ad Intents Formats - Links & Anchors In Content

Apr 16, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: April 15, 2024

Apr 15, 2024 - 4:00 pm
Previous Story: Google Tests New Video Search Results Box