Google's John Mueller said that "best way to improve indexing is to create great - unique & compelling - content that users have been seeking out, and which users recommend to others." Google has said that many indexing issues are related to quality issues.
John responded to a complaint from someone who said his pages weren't all being indexed by Google. He said on Twitter "search engines don't index everything just because it's online." He said "best way to improve indexing is to create great - unique & compelling - content that users have been seeking out, and which users recommend to others."
The best way to improve indexing is to create great - unique & compelling - content that users have been seeking out, and which users recommend to others. Search engines don't index everything just because it's online.
— 🍌 John 🍌 (@JohnMu) July 22, 2020
There have been a lot more complaints about indexing recently, Google said some may be related to the core update but then Google said none of these issues are new, that it is just more visible now through better reporting.
So just build great, unique and compelling content already.
Forum discussion at Twitter.
Update: More tweets on this:
My recommendation would be to not focus on the indexing of a particular URL, but rather to work to significantly improve the overall quality of your website. As our systems understand the unique value of your website to the overall web, selecting pages for indexing will be easier
— 🍌 John 🍌 (@JohnMu) July 29, 2020
Technical issues that block indexing are generally pretty straight-forward to spot & reproduce, there's no "partially technically indexable" state, afaik. Usually "challenging indexing" is more a sign of overall quality, which is independent of CMS.
— 🍌 John 🍌 (@JohnMu) July 29, 2020
