Change Of Plan: Google Images Not Changing Referral URL

May 17, 2019 - 7:56 am 1 by
Filed Under Google

Change Of Plan

July 2018 Google told us they would be changing the referral source URL from Google Images from to but that isn't going to happen anymore. Google updated their post last month I believe saying they will not be going through with this change.

At the top of the post is now reads:

UPDATE: After testing and further consideration, we have determined that the best place to measure query and click traffic from Google Images is in the Search Console Performance Report. Accordingly, we will continue to use (or the appropriate ccTLD) as the referrer URL for all traffic from Google Images, and will not be providing a Google Images specific referrer URL (

Again, I think Google changed this last April but the update is not labeled with a timestamp, so I am not 100% certain when Google decided not to go through with this.

For those who have already updated their analytics tools to handle it, you can undo that change - sorry.

Hat tip to AJ Kohn for spotting this:

Forum discussion at Twitter.


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