Google: Hummingbird Is Not Specifically For Spam

Nov 16, 2016 - 8:13 am 8 by

Google Hummingbird

In September 2013, Google announced Hummingbird the new revised engine that powers Google's search algorithm. It made search faster and more efficient - but it isn't a spam algorithm. Spam algorithms may plug into the overall algorithm, but Hummingbird is not a spam algorithm.

John Mueller of Google reiterated that the other day on Twitter saying "all our algorithms have to deal with spam, but Hummingbird isn't specifically for spam."

Google actually said something similar back in January 2014, that Hummingbird isn't to blame for your rankings drop. But Google also said Hummingbird did impact 90% of searches - so not sure many believed it had no impact.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: October 31, 2025

Oct 31, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google & Microsoft Earnings, Query Group Report, Disney Sitelink Hack, Reviews Disappearing & Ranking Volatility

Oct 31, 2025 - 8:01 am
Google Ads

Google: Google Ads Not Going Away With AI Mode As The Future

Oct 31, 2025 - 7:51 am
Google Ads

Cross Campaign Metrics In Google Ads Overview Tab

Oct 31, 2025 - 7:41 am
Google Search Engine Optimization

Google Merchant Center Promotions Adds Download Option

Oct 31, 2025 - 7:31 am
Google Search Engine Optimization

Google's Robby Stein On SEO For AI Mode & AI Overviews

Oct 31, 2025 - 7:21 am
 
Previous Story: Google: You Can Use Different Markup Formats For Structured Data