Google: Hummingbird Is Not Specifically For Spam

Nov 16, 2016 - 8:13 am 8 by

Google Hummingbird

In September 2013, Google announced Hummingbird the new revised engine that powers Google's search algorithm. It made search faster and more efficient - but it isn't a spam algorithm. Spam algorithms may plug into the overall algorithm, but Hummingbird is not a spam algorithm.

John Mueller of Google reiterated that the other day on Twitter saying "all our algorithms have to deal with spam, but Hummingbird isn't specifically for spam."

Google actually said something similar back in January 2014, that Hummingbird isn't to blame for your rankings drop. But Google also said Hummingbird did impact 90% of searches - so not sure many believed it had no impact.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: August 20, 2025

Aug 20, 2025 - 10:00 am
Google Ads

Google Ads Search Partner Network Full Placement Reporting Is Finaly Here

Aug 20, 2025 - 7:51 am
Google

Google Clippable Coupons Toned Down For Search Snippets

Aug 20, 2025 - 7:41 am
Google Ads

Google Ads To Update Child Sexual Abuse Imagery Policy

Aug 20, 2025 - 7:31 am
Other Search Engines

Tool Tracks Referral Traffic From ChatGPT vs Google: Can AI Catch Up?

Aug 20, 2025 - 7:21 am
Bing Search

Bing Updates Copilot AI Answer UX To Improve CTR?

Aug 20, 2025 - 7:11 am
Previous Story: Google: You Can Use Different Markup Formats For Structured Data