Google: No Plans To Boost HTTPS Ranking Factor

Apr 24, 2017 - 8:23 am 35 by

Green Tech Google 1900px

As you know, back in 2014, Google released the HTTPS ranking boost to give a little ranking boost to URLs that went HTTPS. Well, it seems that ranking boost isn't going to get any stronger.

Gary Illyes from Google said on Twitter that Google has no plans to increase the weight of the HTTPS ranking boost, more than it already is. He said "we revisited the idea a few months back but we decided against it."

Here is Gary's tweet:

Google denied previous allegations that they increased the weight of the HTTPS signal in the past as well.

Keep in mind, there are now estimates that 50% of Google's search results have HTTPS URLs in them.

Going HTTPS is not a bad thing and Google is pretty good at migrating all the ranking signals when you move. But if you mess up, it can be pretty bad for your rankings. So be careful.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 23, 2024

Apr 23, 2024 - 4:00 pm
Link Building

Google: Ignore Link Spam Especially To 404 Pages

Apr 23, 2024 - 7:51 am
Google Search Engine Optimization

Google: We Have Taken Action On Some Parasite SEO In Recent Update

Apr 23, 2024 - 7:41 am
Bing Search

Mikhail Parakhin Breaks Silence On Mustafa Suleyman Of Microsoft (Kinda...)

Apr 23, 2024 - 7:31 am
Google Maps

Google Business Profiles Gains Select Preferred Menu Source

Apr 23, 2024 - 7:21 am
Google Search Engine Optimization

Google: Crawl Budget Goes Across All Googlebot Crawling, Not Just Web Search

Apr 23, 2024 - 7:11 am
Previous Story: Google Tests Dropping AMP Logo From Search Results