Google: No Plans To Boost HTTPS Ranking Factor

Apr 24, 2017 - 8:23 am 35 by

Green Tech Google 1900px

As you know, back in 2014, Google released the HTTPS ranking boost to give a little ranking boost to URLs that went HTTPS. Well, it seems that ranking boost isn't going to get any stronger.

Gary Illyes from Google said on Twitter that Google has no plans to increase the weight of the HTTPS ranking boost, more than it already is. He said "we revisited the idea a few months back but we decided against it."

Here is Gary's tweet:

Google denied previous allegations that they increased the weight of the HTTPS signal in the past as well.

Keep in mind, there are now estimates that 50% of Google's search results have HTTPS URLs in them.

Going HTTPS is not a bad thing and Google is pretty good at migrating all the ranking signals when you move. But if you mess up, it can be pretty bad for your rankings. So be careful.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: December 18, 2025

Dec 18, 2025 - 10:00 am
Google Search Engine Optimization

Google's Danny Sullivan & John Mueller On SEO For AI: It's The Same

Dec 18, 2025 - 7:51 am
Google Search Engine Optimization

Google Updates JavaScript SEO Doc With Setting Canonical URL Advice

Dec 18, 2025 - 7:41 am
Google

Gemini 3 Flash For Google AI Mode - Now Rolling Out

Dec 18, 2025 - 7:31 am
Google Maps

Google Reviews Disappearing Bug Reportedly Fixed

Dec 18, 2025 - 7:21 am
Bing Ads

Microsoft Tests Underlines In Bing Ad Description Snippets

Dec 18, 2025 - 7:11 am
 
Previous Story: Google Tests Dropping AMP Logo From Search Results