Google: No Plans To Boost HTTPS Ranking Factor

Apr 24, 2017 - 8:23 am 35 by

Green Tech Google 1900px

As you know, back in 2014, Google released the HTTPS ranking boost to give a little ranking boost to URLs that went HTTPS. Well, it seems that ranking boost isn't going to get any stronger.

Gary Illyes from Google said on Twitter that Google has no plans to increase the weight of the HTTPS ranking boost, more than it already is. He said "we revisited the idea a few months back but we decided against it."

Here is Gary's tweet:

Google denied previous allegations that they increased the weight of the HTTPS signal in the past as well.

Keep in mind, there are now estimates that 50% of Google's search results have HTTPS URLs in them.

Going HTTPS is not a bad thing and Google is pretty good at migrating all the ranking signals when you move. But if you mess up, it can be pretty bad for your rankings. So be careful.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: October 17, 2025

Oct 17, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Deceptive Hide Ads Interface, Google Goldmine, Bing data-nosnippet & More

Oct 17, 2025 - 8:01 am
Google

Watch Google's Liz Reid Interviewed By WSJ On AI Search, Ad Clicks, Publishers

Oct 17, 2025 - 7:51 am
Google Maps

Google Business Profiles Quick Google Posts Across Multiple Profiles

Oct 17, 2025 - 7:41 am
Google

Google Sending Push Notifications That Go To AI Mode Searches

Oct 17, 2025 - 7:31 am
Google Ads

Google Ads Updates Medicines Policy Regarding Prescription Drug Terms

Oct 17, 2025 - 7:21 am
 
Previous Story: Google Tests Dropping AMP Logo From Search Results