Google: HTTPS Content Mismatch Errors May Not Get Ranking Boost In Future

Aug 28, 2015 - 8:27 am 25 by

google https

In this morning's Google hangout on Google+, John Mueller said at the 18:30 mark that Google may not give HTTPS web pages the HTTPS ranking boost if the page serves up HTTPS content mismatch errors.

Content mismatch errors is when you have a web page on HTTPS that has some elements of content on the page that are not secure, such as images not over HTTPS, or social media plugins or whatever. It is actually a very common issue with HTTPS web pages.

In any event, we covered in the past that mismatch errors get the ranking boost, even if they are not fully HTTPS secure. But that may change in the future says John Mueller from Google.

John said:

I imagine at some point, we will say you will have to serve really clean HTTPS for us to show that in the search results. I don’t know. I don’t think that there will be any kind of penalty around that. Just that we may say, we won’t count this as HTTPS, so it won’t get that small HTTPS ranking boost.

Now, if you watch how he says it, you will see he is not 100% confident, but he wouldn't say this if Google wasn't thinking it.

Here is the video at the start point:

So get working on your HTTPS site and make sure it is not serving content mismatch errors. Not that you will see a penalty but you might not get that really really tiny ranking boost.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 29, 2025

Apr 29, 2025 - 10:00 am
Other Search Engines

ChatGPT Search Gains Shopping Search Features (Not Ads) & More

Apr 29, 2025 - 7:51 am
Google Search Engine Optimization

Google: Changing Lastmod Date In Sitemap Isn't An SEO Hack

Apr 29, 2025 - 7:41 am
Bing Search

Bing Tests New AI Answer Summary

Apr 29, 2025 - 7:31 am
Google Ads

Google Tests New Shopping Ads Design

Apr 29, 2025 - 7:21 am
Bing Search

Bing Search Without Microsoft Name By Logo

Apr 29, 2025 - 7:11 am
Previous Story: Google Bug With Showing Video Snippets For Pages Without Videos