Google: HTTP/2 Doesn't Have A Direct SEO Benefit But Makes For Faster Sites

Apr 5, 2016 - 7:58 am 3 by

Google Http2

Google's John Mueller wrote on Google+ that both browsers and crawlers support HTTP/2 web server configuration and he recommends that if you have a choice, you go with it. But he made it clear that going HTTP/2 with your server does not have a direct SEO benefit.

HTTP/2, as John explained, "doesn't change the URLs, and is transparently supported for users & crawlers if they ask for it." It does help improve the performance of your host, so it does speed things up. He said "you don't have to set up redirects, change links, add markup, or make any changes in Search Console."

He did clarify that GoogleBot won't yet support crawling HTTP/2 specifically yet, which is surprising because we thought it would be here by now. But even if you are HTTP/2 he said search engine crawlers, including GoogleBot "will continue to work normally."

John then added on Twitter, "HTTP/2 is for speed. Fast sites make users happy, happy users recommend websites, so it's very indirect."

Have any of you gone HTTP/2?

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 9, 2025

May 9, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Volatility, D.C. Creator Summit, Apple Safari Google Searches Drop & Google Ads AI Max

May 9, 2025 - 8:01 am
Google Ads

Google Ads With Number Of Followers

May 9, 2025 - 7:51 am
Google

Google Search Country & Language Parameters

May 9, 2025 - 7:41 am
Google Search Engine Optimization

Google Search Stops 20X More Scammy Pages With Better AI

May 9, 2025 - 7:31 am
Google AdSense

Google AdSense Auto Optimize Adds Site Level Controls

May 9, 2025 - 7:21 am
Previous Story: Google: Toolbar PageRank Won't Flow With HTTPS Migration Because It's Dead