Google Drops Flash Ads Completely For HTML5 Ads

Feb 10, 2016 - 7:49 am 0 by
Filed Under Google Ads

Blue Burst AdWords Google 1900px

Google announced yesterday on Google+ that they are dropping all Flash based ads in their display ad network completely by January 2, 2017. All display ads will have to be HTML5, as opposed to Flash. In fact, by June 30, 2016, advertisers will no longer be able to upload display ads built in Flash to AdWords and DoubleClick Digital Marketing.

There is an exception, that "video ads built in Flash will not be impacted at this time."

Here is what Google wrote:

  • Starting June 30th, 2016, display ads built in Flash can no longer be uploaded into AdWords and DoubleClick Digital Marketing.
  • Starting January 2nd, 2017, display ads in the Flash format can no longer run on the Google Display Network or through DoubleClick.

It's important to update your display ads to HTML5 before these dates.

Google has a detailed help document on how you can manage moving from Flash to HTML5.

Forum discussion at Google+ and WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: November 1, 2024

Nov 1, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Update Coming Soon, Downgrading Content, AI Overviews Expands, ChatGPT Search, Volatility Continues & Unauthorized Ad Rep Changes

Nov 1, 2024 - 8:01 am
Google Updates

Halloween 2024 Google Search Ranking Update 👻

Nov 1, 2024 - 7:51 am
Other Search Engines

OpenAI Releases ChatGPT Search: Citations, Robots.txt Controls & More

Nov 1, 2024 - 7:41 am
Google Maps

Google AI Answers In Google Maps: Things To Do, Review Summaries & About This Place

Nov 1, 2024 - 7:31 am
Google Maps

Google Tests Discover More Places & Explore Places Nearby

Nov 1, 2024 - 7:21 am
Previous Story: Google Jedi Lightsaber Training