Handle Swapping Coming To Google Search Profiles

Aug 4, 2026 - 7:11 am 0 — by
Filed Under Google

Google Swap

Google is currently beta testing a new Search Profiles feature named Handle Swapping. Handle Swapping allows you to switch your handle to any of your linked verified platforms within Google. Some sources say it's launching very soon.

Damien Andell was part of this beta and wrote up the feature set on his French blog and wrote (Google Translate):

Google has just announced a beta feature for creators: Handle Swapping , the ability to switch your handle to any of your linked verified platforms. A beta version is running this week with volunteers (one profile created, several linked verified accounts), and Google is announcing a "very soon" launch for everyone.

He also shared this screenshot of an email or communication he received from Google on this handle swapping feature on X:

Google Handle Swapping Search Profiles

It says:

Thank you for volunteering to test our new Handle Swapping feature. To grant you access, please share the email address connected to your Search profile in this thread so we can add it to...

If you're unsure which email you use to manage your profile, visit profile.google.com/account and sign in with your Google Account. The account that opens your Search profile is the one we'll need to allowlist.

Here is a quick reminder of the early access eligibility requirements:

• An existing Google Search profile already set up
• Multiple verified social accounts linked to your profile
• An intention to swap your current handle with another verified handle
• A willingness to share feedback and report any issues you experience

We'll follow up with next steps soon.

As a reminder, Search Profiles officially launched in June and they "are a dedicated, shareable space to highlight content across platforms, and help audiences find accurate, up-to-date information about sources on Search," Google explained. You can follow your favorite publishers from the profile page, see a large header image, find the publisher's other social profiles, the latest articles and more.

Forum discussion at X.

 

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