Google: We Don't Use GPS Coordinates Schema In Search

Jan 25, 2018 • 7:33 am | comments (3) by twitter Google+ | Filed Under Google Search Engine Optimization
 

Google's John Mueller said in a video hangout a day or so ago that Google doesn't use the GeoCoordinates, GPS coordinates in your schema or structured data for search purposes.

At the 38:20 mark into the video John said "we don't use GPS coordinates in that regard."

The question was:

A quick question about GPS coordinates in schema. Is it essential using GPS coordinates within code or via schema for a website business focusing for its clients based in different locations or states in a country?

John answered:

As far as I know, we don't use GPS coordinates in that regard.

So if you have addresses on a page then that's something I would mark up but as far as I know we don't use GPS coordinates. So this here if your business is located in place where there is no actual postal address, I don't know what we would do in a case like that.

If that's the situation for you then I would love to find out more. So feel free to maybe contact me on Twitter or on Google+ and I'll try to figure out a little bit more with the schema.org folks on our side. If it's really a matter of different business locations and you do have addresses then I would focus on addresses and not GPS coordinates.

Here is the video embed at the start time:

Forum discussion at YouTube.

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