Google: Ghost Directories Don't Impact SEO Or Rankings

Dec 20, 2021 - 7:31 am 2 by

Google Ghost Directories

Google's John Mueller said on Reddit that Ghost directories do not impact SEO or have an effect on your Google rankings. John replied to a thread about this saying "no effect."

The thread asked:

How do "ghost directories" affect SEO?

For example, if is a 404 and and are live 200 pages, how would this affect the SEO of those pages if they have links pointing to them?

I’ve heard this referred to as ghost directories. Any thoughts or insights would be appreciated.

My favorite response to this question was not John's response, I am sorry. It was this response that said "... but still spooky ...."

Forum discussion at Reddit.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview & Apple Intelligence - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 14, 2024

Jun 14, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview, Apple Intelligence & More

Jun 14, 2024 - 8:01 am

Google Tests Multiple Featured Snippets Under From Sources Across The Web

Jun 14, 2024 - 7:51 am
Google Search Engine Optimization

Google: Sometimes Search Experiments Conflict Causing Issues

Jun 14, 2024 - 7:41 am
Google Maps

Google Business Profiles Websites No Longer Load - 404

Jun 14, 2024 - 7:31 am
Google Ads

Google Tests New Call & Location Extension Ad Format

Jun 14, 2024 - 7:21 am
Previous Story: Google: We Look At Language On A Per Page Basis, Not Site Wide Basis