Google: We Don't Recommend Generic Disavow Files

Dec 11, 2017 - 7:56 am 15 by

Google Dna

There are many folks out there that have generic or master lists of disavow files that they bring over from one site to the next. But Google doesn't recommend using a generic disavow file and goes as far as to call them potentially "unnecessary work."

Google's John Mueller responded to the question from former Google spam fighter Murat Yatagan who asked if they should use a generic disavow file from site to site and keep up that one list. John said it can act as a "placebo" if the links are already not counted by Google, it also can act that way if those sites are not even linking to your site. In addition, it can end up hurting the site if the links are actually benefiting the site.

John said at the 23:10 mark:

kind of analyze the links that are going to a site and say well these are all known spammy ones anyway I can kind of automatically put those on my disavow file when I see them coming in. But for the rest I try to actually focus on it useful for the site rather than just to say well this is my generic disavow file I'll upload this to all my domains. Because I don't think that that really provides a lot of value in the sense as a positive effect on the site.

He goes on to add “ it's kind of, I don't know, unnecessary work.”

Hat tip to Glenn Gabe for spotting this one:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google March 2024 Core Update Finished April 19th (A Week Ago)

Apr 26, 2024 - 4:40 pm
Search Forum Recap

Daily Search Forum Recap: April 26, 2024

Apr 26, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Updates, Site Reputation Abuse Coming, Links, Ads & More

Apr 26, 2024 - 8:01 am
Google Search Engine Optimization

Google Publisher Center No Longer Allows Adding Publications

Apr 26, 2024 - 7:51 am
Google

Google Tests Placing The Snippet Date Next To URL

Apr 26, 2024 - 7:41 am
Google

Google Breaks Out Googlebot IP Ranges For User-Triggered Fetchers

Apr 26, 2024 - 7:31 am
Previous Story: New Bing Ads Call Conversions With Offline Conversion Import