Google Fixes GA4 Attribution Models To Better Associate Conversions To Paid Search

Jun 13, 2024 - 7:51 am 0 by
Filed Under Web Analytics

Google Analytics

Google posted a notice that it fixed an issue where Google Analytics, GA4, would sometimes not credit the proper conversion attribution to the paid search campaign. Google said it will update the "attribution models in GA4 over the next two weeks to improve the accuracy of conversion credit for paid search campaigns."

Google wrote that previously sometimes it would attribute some conversions to organic search and not paid search. Google will be rolling out a fix for this soon. Google wrote, "Currently, conversions that should be attributed to paid search are sometimes incorrectly attributed to organic search, most commonly for single-page applications. This happens when the 'gclid' parameter (identifying the paid search click) doesn't persist across page views."

Google added:

With this update, we're adjusting how we attribute conversions to ensure campaign information is accurately captured on the first event of each page. If a user leaves your site and returns through a different channel, the attribution will update accordingly.

This change may increase the number of conversions attributed to paid search, potentially affecting your Ads campaign spending. We strongly recommend reviewing your budget caps and adjusting them as needed before this update takes effect.

Forum discussion at X.

Note: This was pre-written and scheduled to be posted today, I am currently offline for Shavout.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Volatility, Indexing Bugs, Google Ads Broad Match Default & YouTube SEO Tips - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 12, 2024

Jul 12, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Volatility, Indexing Bugs, Google Ads Broad Match Default & YouTube SEO Tips

Jul 12, 2024 - 8:01 am
Google Maps

Remove Thumbtack Book Links In Google Business Profiles

Jul 12, 2024 - 7:51 am
Google Search Engine Optimization

New: Google Search Console Let's You Add Your Shipping & Return Information

Jul 12, 2024 - 7:41 am
Google

Google Search Tests Autoplaying Video Thumbnails In Results?

Jul 12, 2024 - 7:31 am
Bing Search

Bing Search Tests Voting On Search Results

Jul 12, 2024 - 7:21 am
Previous Story: Google Tests Larger Fonts For Main Snippet Title Link & Smaller Font For Sitelinks