Google: Just Because Your Site Ranks Well Now, Doesn't Mean It Will Rank Well Forever

May 14, 2021 - 7:11 am 2 by

Forever

Just like Saved By The Bell was great for four seasons in 1989, it didn't mean it would come back and be a success in 2020. Same with your website that ranked well in the early 2000s or even ranks well today, it doesn't mean that since it ranked well or ranks well now, that it will always rank well in the future.

John Mueller of Google said on Twitter "Just because a site is ranking well now does not mean it will continue ranking well forever - changes are common. I'd take a step back and consider how your site might fit in."

Here are those tweets, love the ending:

Maybe with the exception of Wikipedia?

Why am I covering this if this is so obvious? I just wanted to make a Save By The Bell reference.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview & Apple Intelligence - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 19, 2024

Jun 19, 2024 - 10:00 am
Google

Report On If Google Showing Fewer Reddit Links In Search?

Jun 19, 2024 - 7:51 am
Google

Google AI Overviews FAQs Including Why You Can't Disable AI Overviews

Jun 19, 2024 - 7:41 am
Google Search Engine Optimization

Google: Two Common Reasons When A Spike In Crawling Is Bad

Jun 19, 2024 - 7:31 am
Google

Google Tests Two More People Also Ask Results (6 PPA)

Jun 19, 2024 - 7:21 am
Google Maps

Google Local Panels Gains Menu Button

Jun 19, 2024 - 7:11 am
Previous Story: Google Partner Bike Gift