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Yesterday, those publishers and webmasters who deployed AMP on their sites were freaking out that Google stopped sending traffic to AMP pages. They soon quickly figured out it was a Google Analytics bug in how it was capturing AMP pages.
The reports began coming in yesterday morning on Twitter, Reddit, WebmasterWorld and more and more places.
Google's Paul Bakaus from the AMP team quickly responded to the issue saying they are working on a fix:
@brentwilson85 @fighto @rBigSEO @FrankieVSEO @badams @jeffreypreston We're on it. Forwarded to Google Search and Analytics teams. Definitely not intended, update coming soon.
— Paul Bakaus (@pbakaus) April 27, 2017
Then by 2:30pm or so yesterday, Google fixed the issue:
Update: The issue has been confirmed and a fix is being rolled out. You should see things returning to normal. https://t.co/JiGYqvl1ed
— AMP Project (@AMPhtml) April 27, 2017
It seems the fix would only be a retroactive fix but it is fixed going forward.
Here is a chart from one who was impacted showing the AMP page traffic returning after the bug was fixed:
@rustybrick Hello Barry, amp traffic it back.... after 18 hours of backout. For me was a bug. pic.twitter.com/iXvWqjAvRU
— il Turista Viaggi (@ilturista_info) April 28, 2017
So all should be good now.
Forum discussion at Twitter, Reddit, WebmasterWorld.
