Almost Real-Time Google Featured Snippets

Dec 22, 2015 • 8:10 am | comments (8) by twitter Google+ | Filed Under Google Search Engine
 

Google's featured snippet feature, where it shows a large block of text scrapped from a third-party site, at the top of the search results - only when Google thinks it will lead a searcher to get the answer without having to click into the site - seems to be getting quicker.

Mike Friedman posted in the Spartan Marketing Academy Forums a screen shot of a featured snippet that shows information about the Xbox Live service going down. He said he searched for the topic and Google showed a featured snippet, not a news box, at the top of the search results with more details.

Here is a screen shot from Mike Friedman of the search results page:

We know Google is incredibly quick to index new content, especially on breaking topics. But it takes some serious confidence in the features snippet algorithm to show this result so quickly on breaking news topics, don't you think?

Forum discussion at Spartan Marketing Academy Forums.

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