Google: FAQ Schema Must Be On Page, Not In External PDF

Jan 9, 2020 - 8:05 am 7 by

Google Faq

Google's John Mueller said you really cannot use FAQ schema for PDF documents. John said on Twitter "It needs to be visible on the page, and reflect the primary object on the page" when he was asked if a PDF can be used.

Here is the tweet:

So if you have it displayed on the page and in a PDF, that should be fine. But the FAQ schema must reference was is on the HTML page.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: December 26, 2025

Dec 26, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Status, News Publishers Traffic Distribution, Ads In AI Overviews Expand, ChatGPT Ads & Christmas

Dec 26, 2025 - 8:01 am
Other Search Engines

ChatGPT Ads May Prioritize Sponsored Content In AI Responses

Dec 26, 2025 - 7:51 am
Google Ads

Google: #1 Google Ads Launches Of 2025

Dec 26, 2025 - 7:41 am
Google

Google Continues Centering Search Results Test

Dec 26, 2025 - 7:31 am
Google Search Engine Optimization

Google: Pick A Reasonable Site Name To Rank For In Search

Dec 26, 2025 - 7:21 am
 
Previous Story: Google: As Search Engines Get Better At Intent, Keyword Research Won't Go Away